Training Approach and Methodology

Micro-competency modelling

Since Sensa's founding, we have developed executives, leaders, line managers, key account managers, trainers, sales managers, sales and field reps, customer service reps, call centre staff, product managers, marketing managers, procurement managers.virtually all the key players on your team.

We have developed performance in sales, marketing, emotional intelligence, product management, marketing management, sales management, negotiation, leadership, train-the-trainer, coaching, influencing, conflict management, reflective listening, personality awareness, motivation, communication, presentations, meeting management, business writing.name a skill, we've developed it.

But there is no "Sensa Leadership Training", no "Sensa Marketing Training", no "Sensa Negotiation Training", no "Sensa Customer Service Training".

Because we don't do "boxed" trainings.

We develop performance, and we do it by focusing on those specific values, knowledge, skills and behaviours you need applied on the job in order to get the performance you desire. And we align these with your strategy, your business objectives, your culture.

Do your leaders need more strategic focus, more innovative thinking, better communication, greater vision, greater market awareness, better networking skills, more self awareness, higher levels of emotional intelligence? Which of the myriad values, skills and knowledge of leadership, particular to your company and its objectives, are you looking for to get the performance you need?

Where is the performance gap for your sales reps? Presenting the product, listening actively, building rapport, influencing, being assertive, managing stakeholder analysis, networking, understanding product strategy, being pro-active, questioning, coaching the prospective buyer through the decision process, etc. etc.? Which would bring the greatest performance development in the most cost-effective way?

We call this analysis micro-competency modelling. And yes, we are the experts on the industry best practices of each micro-competency. It's only a question of which of these best practices you want applied in your company right now to get the performance you need.

Accelerated Learning Theory Applied

Our goal is performance development to bring your business results. Consequently, it is imperative that the knowledge and skills we impart during training are actually applied on the job, day-in and day-out.

So at Sensa we use the most innovative training and follow-up methods based on accelerated learning principles to ensure this application, and to ensure your business results.

Taking as a process model the 4P approach as outlined by Dave Meier, we ensure the right.

Preparation - Presentation - Practice - Performance